Info

Overview

Attention SeekingCreative / Illustration / Typography Poster for the event ‘Attention Seeking’. A panel discussion on how brands can thrive in a world of attentional mayhem. Part of the Human Series.

Flamingo ClubCreative / Art Direction / Design The majority of England games being played late at night at World Cup 2026 led to a club in the heart of Soho launching Jazz Ball. A unique event where the football was shown with an accompanying Jazz band reacting as events unfold. The idea was a visual representation of the event: a combination of instruments used to express a football moment.

FaramondCreative / Design   The name Faramond means ‘protector of the traveller,’ establishing a brand ethos grounded in guidance. To represent this, the brand mark centres on the crow, a timeless symbol of navigation. The phrase ‘as the crow flies’ denoting the purest, most direct path. The brand icon merges a soaring crow with the distinct, pointed forms of agave leaves, fusing the spirit of navigation with the purity of the product. Then to honour the individual nature of every journey, the typographic layout varies across each batch, rendering every iteration unique.

BMBCreative / Art Direction / Design / IllustrationBrand identity for a communication agency. Simple typographic shapes create an adaptable logo that works as visual building blocks to craft bespoke designs for different clients, as well as agency merchandise and stationary, reinforcing the agency’s creative capabilities.
—
Design & Illustration Team: 
Ted Smith / Mark Gould / Harry Ingrams / Sam Peel / Sam Hamer

Breast Cancer Now
Creative / Art Direction / Copywriting Creative Circle Gold     Campaign Big Awards ShortlistAn important call to action on the day England were competing in their first World Cup final since 1966.
—
CCO: Matt Lever
Design Team: 
 Ted Smith / Mark Gould

Rewind TVCreative / Design / Art Direction Logo, brand identity and idents for Rewind TV,  a TV channel launched on Sky showcasing curated classic programmes and films.
—
Animation: Sam Hamer

West Cornwall Pasty Co. Design / Art Direction Brand identity for the West Cornwall Pasty Company. Using their new positioning 'The Legend Amongst Myths' as a platform,  a blackletter typeface was introduced amongst their existing typeface, along with a toolkit of illustrations that put their legendary pasties amongst the Cornish myths.
—
ECDs: Richard Megson / Matt Davis  
Illustration: Megan Miller

Human SeriesCreative / Design Brand identity for a series of talks and events centred around exploring how brands can be more human.

Majestic Creative / Design / Illustration A print campaign that encouraged Majestic customers to ‘discover new tastes’ with hidden discoveries at the heart of each illustration.
— 
ECDs: Richard Megson / Matt Davis

MenabreaCreative / Art Direction / Design A campaign that uses visual wit to showcase the brand’s alpine heritage.
—
Illustration: Paul Blow

©TedKSmith