Attention SeekingCreative / Illustration / Typography Poster for the event ‘Attention Seeking’. A panel discussion on how brands can thrive in a world of attentional mayhem. Part of the Human Series.
Flamingo ClubCreative / Art Direction / Design The majority of England games being played late at night at World Cup 2026 led to a club in the heart of Soho launching Jazz Ball. A unique event where the football was shown with an accompanying Jazz band reacting as events unfold. The idea was a visual representation of the event: a combination of instruments used to express a football moment.
Properly Honest WrappingCreative / Illustration / Design Six special edition festive wrapping paper designs with an honest sentiment. Based on the truths around gifting at Christmas, with a playful twist on the usual visual cliches.
BMBCreative / Art Direction / Design / IllustrationBrand identity for a communication agency. Simple typographic shapes create an adaptable logo that works as visual building blocks to craft bespoke designs for different clients, as well as agency merchandise and stationary, reinforcing the agency’s creative capabilities.

Design & Illustration Team: 
Ted Smith / Mark Gould / Harry Ingrams / Sam Peel / Sam Hamer
Breast Cancer Now
Creative / Art Direction / Copywriting Creative Circle Gold     Campaign Big Awards Shortlist
An important call to action on the day England were competing in their first World Cup final since 1966.

CCO: Matt Lever
Design Team: 
 Ted Smith / Mark Gould
Rewind TVCreative / Design / Art Direction Logo, brand identity and idents for Rewind TV,  a TV channel launched on Sky showcasing curated classic programmes and films.

Animation: Sam Hamer
West Cornwall Pasty Co. Design / Art Direction Brand identity for the West Cornwall Pasty Company. Using their new positioning 'The Legend Amongst Myths' as a platform,  a blackletter typeface was introduced amongst their existing typeface, along with a toolkit of illustrations that put their legendary pasties amongst the Cornish myths.

ECDs: Richard Megson / Matt Davis  
Illustration: Megan Miller
Human SeriesCreative / Design Brand identity for a series of talks and events centred around exploring how brands can be more human.
MenabreaCreative / Art Direction / Design A campaign that uses visual wit to showcase the brand’s alpine heritage.

Illustration: Paul Blow
The Festive Type ProjectCreative / Illustration / Design Making the familiar visual language of Christmas a touch more personal, this set of greetings cards has a design for every letter of the alphabet so there’s one for everyone. ​​​​​​​
©TedKSmith